Being an Entrepreneur – How You See It, How I Live It

I stumbled across this image a while back and I decided that it was an extremely accurate depiction of life as an entrepreneur. Well, at least most of it.

I think that there is potentially a perception among friends who don’t see me every day that what I do is easy, filled with travel and leisure, and I understand why. That is the image I project on my blog, Facebook and Twitter accounts. Heck, I’m going to Mauritius in a month pretty much for free.

What they don’t see is the time spent in between these trips, where I am sitting in front of a computer for 12-14 hours a day trying to make all of this look easy. The truth is that it’s not very easy to own a business, but it’s also something I couldn’t imagine doing without.

These two I’m not sure about. I don’t really understand how Gordon Gecko (an investor character from the movie Wall Street) has to do with the image investors paint of entrepreneurs.

Also, I’m pretty sure that my mom doesn’t really know who Mark Zuckerberg is. She is just proud of me and happy that I’m not in jail ;).

These last two are frighteningly accurate. While I like to think that I am changing the world, inventing something, and solving problems, it can’t be that way without customers.

I can plan on having the greatest product, the prettiest looking website or the most coveted service in the world, and it really doesn’t matter if the phone doesn’t ring.

The phone ringing (actually, it’s really inbound emails), is what makes a business work. Without users, your company is useless. Without a revenue stream, everything is academic.

This is the thing that most people don’t realize. When you are in the center of a business, trying to make it grow, you are desperately waiting for people to find your product and make good use of it. This was true for Facebook, Google, Microsoft and Apple before they hit it big.

Until you can have a steady stream of people in the door, none of the rest matters. Sure, the lifestyle looks amazing when you see planes and pictures, but for the most part that is just an escape from the stresses of trying to make things work 70+ hours a week.

Then again, you may always see entrepreneurship as a glamorous lifestyle until you live it yourself.


About Jeff Sauer

I started blogging in the year 2000, and go in spurts of inspiration followed by long dormancy. I love writing, and your comments keep me going, so comment!

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