Presentation Block or Writing a Business Plan

You’ve surely heard of writers block, but that isn’t my problem right now. The words have been flying out of my fingers for the past week, and I show no signs of slowing down.

Right now I am having a different kind of block that is causing me to feel guilt, and that is what I am going to call Presentation Block.

Technically, it’s really business plan block, but that is too many syllables to continually write. As some of you know, Three Deep has launched a product called Crossfuse, and I am leading the team to develop this product and set us up for the future.

After good press from Tech.MN announcing that we have secured $750k in funding for the project, and a fantastic writeup by the Minneapolis Star Tribune, we have started to see momentum around Crossfuse.

In fact, we have seen enough momentum and we know that our target market is so strong, that we are looking into receiving additional funding to develop out Crossfuse FASTER. You see, up until recently, Crossfuse was a “bootstrapped” project, meaning that we used our own money and client payments to fund development. While this is a great way to get started, it also provides its own limitations – and that is you can only provide resources to the project that generate revenue immediately – so you are never getting ahead of the curve when it comes to development.

Here’s where presentation block comes in. In order to secure funding to the magnitude we need, we must first come up with a business plan and a “pitch” deck to get investors interested. For me, this should be easy, because I have had this business plan in my head for the past 5 years. I know that it can be done, and I know that the market needing Crossfuse is HUGE (about half of the Fortune 500 could use our platform for immediate impact). I am just having trouble putting it into writing.

This is supposed to be the easiest deck I’ve ever done

I know why I am having the problem, too. I’ve known it all along, but I don’t have a clear solution. I figure maybe writing about them will solve the problem?

  1. I’m afraid of being wrong. I have never written a business plan and I fear that what I write will be utterly preposterous to investors. What if people laugh at the stupid idea? What if it’s not a good idea at all?
  2. I’m afraid of the change. What if we do succeed? What does that mean for the company? What does it mean for me?

When I write it down it sounds stupid. There is no way that this is wrong – Crossfuse is something corporate marketers have lusted after for the past 20 years (they just haven’t seen it in a completed package yet). In addition, I have never been afraid of change before, and have structured my personal life and career to embrace change in every scenario. I love change, so why worry here?

Maybe this is all I need to finally get over the hump. If that’s truly all that was getting in the way, then there is nothing to fear.

I am going to try not let perfect get in the way of “good enough” on this deck, and submit a rough draft this week.

In the meantime, I am going to use the pitch deck from as my inspiration moving forward. These guys clearly had their shit together!